A promo pack is all elements of selling a record in one. A typical promo pack includes a music video, digipak, posters and a demo of the song.
http://www.jmipub.com/press_kits.html
When creating my music video and my digipak, I must link them by having some elements each and link them to the other. For example, in my music video, the girl will be wearing a long white dress and on my CD cover, the girl will be on the cover in the long white dress.
As our music video genre is rock, the first digipack I will be analysing is 'The Killers - Sawdust'.
This is the outer front panel of the CD case.The colours used on this CD cover are mainly deep yellows and browns which give it a old look to it. The colours also respond well to the title of 'Sawdust' as sawdust is also a yellow and brown colour. As there are only two main colours on this cover, it doesn't get too overcrowded and confusing when people look at it.
The positioning of the band name and the title of the album are placed central and slightly raised which helps as we are automatically drawn to the title. The hand made from wood is then placed directly below the band name and album title. As we read things from top to bottom, we read the band name, then the album name and then we look at the picture.
The band title 'The Killers' is written out of dots which makes it look glamorous and as the font is white, it stands out from the background so we instantly see the band name. This then means that we read downwards seeing the album name and the hand made from wood. The title is also written with curvy lettering which gives it an edge and doesn't make it look old and gives it an original look to it. This gives the album cover a look that brings it into this time period as the album cover gives it an old look and feeling while the font is new and stylish. These two elements work together and compliment each other.
The album title 'Sawdust' is written like a clock which gives it a professional look. The words are in capital letters which has been done to make it stand out from the band name as the band name is in a larger font that the album name. By putting 'Sawdust' in a brighter yellow than the other yellows on the cover, it is more noticeable and is bolder.
The image on this cover is of a wood with a hand made from wood taken from a straight angle. The woods is very packed and there are trees with branches and leaves filling the background of this album cover. This is a good thing as there are no empty spaces around the cover and the entire album cover is busy. There are things in the foreground such as a grass hill however it is not so much in the foreground that it dominates the cover and takes the focus away from the rest of the cover.
The back cover of this album is very plain and boring. Brown is the only colour used as the picture is of a piece of wood. The song titles have been written in a yellow box which helps make the song titles stand up. However the brown and light yellow don't match each other and they don't look good together.
The position of the song titles is central which means they are the first thing we notice when looking at the back of the album cover. The bar code and information about the making of the album is positioned at the bottom of the back cover which is where most bar codes and information is found on most CD covers. They are not the most important thing on the back cover which is why they get placed at the bottom.
The song titles are written in the same font as the album title of 'Sawdust'. They are written in a black font against the yellow background which makes them stand out from the background. However, they are written in lines which means that are hard to read as they are not split up individually from each other. This does mean that people have to really read the song titles to find the one they want which will focus them on other song titles and make them listen to the other songs as well. This will make the other songs more popular as more people listen to them.
This image is of a piece of wood. The image fills the entire back cover which makes it look very boring as there isn't much going on. The wood is also just one colour which means that it's very plain and not very exciting to look at. This does work well however as all the focus is on the song titles positioned in the centre of the page.
The second album cover I will be analysing is 'Travis - The Boy With No Name'.
This is the outer front panel of the CD case.The colours on this album cover are all different shades of brown which gives it an old and dainted look. There are elements of black on this album cover but they are shadows created by the light which comes in from the top left hand corner. The light gives the album cover the old and dainty look as it makes the browns bold and lit up.
The band name is written first in capital letters. This makes it bold and noticeable. The A and the V in Travis have been written in italics which means they are close together with the other letters in the band name. This gives it an original look to it as and makes it different from the rest of the font. The album title is written directly below it in the same font. All letters from both the band name and the album cover touch the letter that directly follow one another however the words are still readable.
The band name and album name has been positioned in a shadow created by the light. As the font is in the same colour as the rest of the image, a light brown, it stands out from the background and makes it look bolder than it is. After looking at the font, we can then see the band who is positioned diagonally right of the font. They are very small so are not very noticeable until you look at the band name and album title.
The image is of a number of buildings taken from a high angle. The image has been taken so that the band is small enough that we have to look around for them and make us really look at the cover but at the same time has been taken so that we can still see the detail of the buildings around the band. The buildings have a lot of windows and minor details meaning that detail is important to this image as it gives it life.
This is the outer back panel of the CD case.The dominant colour on the back cover is a very dark brown. This is because the image has been taken from a different angle and so the light has been lost and has created more shadows. This does work well though as more writing is needed to be put on the back cover and as the font has the same style and colour, it means there is more places for the writing to be placed.
The song titles have been positioned in one of the shadows created by the light. The font is a light brown so when placed in the shadow, they become very noticeable. The position of the bar code and information about the making of the album have been placed in the most common used place, at the bottom. This is because the bar code and the information are not as important as the rest of the stuff included on the back cover.
The font is the same as the font on the from cover however this writing has been written in lower cases. The writing hasn't been written so close together as the writing on the front which means that it is easier to read. This is a good thing as the writing on the back cover is smaller than the writing on the front cover.
The image on the back cover is of the same image as the front cover but from a different angle. This images has been taken from behind the band where as the front cover was taken from in front of the band. The detail within this image has been lost slightly as there is more shadow than light. This does help with the positioning however as more writing is included on the back cover and the theme from the front continues onto the back.
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